Renata Blake seated in her Los Angeles atelier

About the Atelier

Renata Blake

Fashion designer, founder and the hands behind every Aurelle Vow commission. Finnish by birth, Angeleno by choice, and a believer that a garment should serve the woman wearing it.

Nationality

Finnish

Based in

Los Angeles

Studio

Robertson Blvd

Discipline

Bespoke couture

The Story

A house built on belonging

Aurelle Vow was founded on 24 October 2018 with a single conviction: every woman deserves to be seen, respected and admired in what she wears. What began in a small Los Angeles room has grown into a dedicated team of designers and artisans who build each piece by hand.

Renata personally selects every fabric for how it falls, breathes and lasts, and oversees each commission from first sketch to final press. The result is clothing that feels effortless because nothing about it was left to chance.

Aurelle Vow is now a favourite of urban professional women, artists and brides — many of whom return with friends in tow, ready to find their own reflection in the mirror.

Timeline

A life in fashion

  1. 1986

    Born in Finland

    Renata Blake is born on 28 March, growing up surrounded by Nordic design and long, quiet light.

  2. Studies

    Aalto University

    A formal education in fashion design, womenswear, styling and garment construction shapes her craft.

  3. Further

    Luxury brand management

    She adds fashion business and luxury brand management — the groundwork for a house of her own.

  4. 2018

    Aurelle Vow is founded

    On 24 October the atelier opens in Los Angeles with a promise of bespoke, personal couture.

  5. Today

    A studio of artisans

    A full team of designers and makers serves women of every age, shape and background.

What We Believe

The values behind the house

Seen & respected

We design for the woman in front of us — her body, her story, her sense of self.

Comfort & fit

Fabric is chosen for drape and breath, then cut so the garment all but disappears.

Craft that lasts

Each piece is built by hand in the studio, made to be worn for years rather than seasons.

The Team

The hands behind the house

A professional and dedicated team of designers and artisans, working in close collaboration to carefully refine and present every bespoke commission from the first conversation to the final fitting.

Portrait of Emilia Moretti, chief technology officer at Aurelle Vow

Emilia Moretti

Chief Technology Officer & Chief Development Officer

Born in Milan, Emilia draws on the timeless elegance of the mid-century couturiers — among them Cristóbal Balenciaga and Gabrielle Chanel. In 2010 she graduated from Parsons School of Design in New York, studying fashion design, haute couture craft and the language of luxury.

In 2013 she began creating exclusive jewellery collections for Jean Paul Gaultier, deepening her understanding of luxury design and artistic expression. She has since worked across haute couture projects with creative teams devoted to fine craft and innovation.

Emilia joined Aurelle Vow in 2019 as chief technology officer and chief development officer. Working closely with founder and creative director Renata Blake, she helps develop each bespoke collection, refine its design language and oversee the couture craft of the Los Angeles atelier.

With a deep understanding of European design traditions and modern aesthetics, Emilia continues to bring artistic character, fine craft and timeless elegance to Aurelle Vow couture — shaping a style that is both refined and quietly powerful.

Thalassa Wynne, couture designer at Aurelle Vow

Thalassa Wynne

Fashion Designer

Thalassa Wynne’s fashion journey began with a deep understanding of fine craftsmanship, artistic expression and the timeless beauty of haute couture. Her early studies and practice in fashion shaped a distinctive eye for luxurious design, elegant silhouettes and the remarkable skill behind exceptional womenswear.

Throughout her career, Thalassa has devoted herself to the meeting point of classic elegance and contemporary fashion. Her design philosophy stems from a pursuit of refined detail and feminine sensibility, and a conviction that every garment should express the character and confidence of the woman wearing it.

In 2019, Thalassa joined Aurelle Vow as a couture designer and creative consultant. Working closely with founder and creative director Renata Blake, she brings her experience in haute couture design, collection development and creative refinement to the brand’s artistic direction and signature style.

Guided by her devotion to fine craft, elegance and modern femininity, Thalassa lends rich creativity, a disciplined design approach and a singular artistic perspective to Aurelle Vow’s pursuit of fashion that unites timeless beauty with feminine strength.

Lucy Lennon, creative director at Aurelle Vow

Lucy Lennon

Creative Director

Lucy Lennon is a passionate and seasoned fashion professional with more than twelve years of experience across luxury fashion, brand development and client experience. She has a deep understanding of market trends, consumer preference and the lasting bond between a brand and its clients.

Her journey began with a grounding in design, styling and luxury fashion management. Working with several well-known fashion houses, she sharpened her strengths in client relationships, brand image and high-end client experience — from the first introduction to the final commission, she is committed to a personalised service that leaves every client feeling valued, understood and inspired. Building trust and nurturing long-term relationships sits at the heart of her work.

Over the years Lucy has taken an active part in brand development, client engagement strategy and fashion marketing, telling a brand’s story through social media, events and inventive promotion to connect with today’s consumers on a deeper level.

To Lucy, fashion is about far more than clothing: it is an expression of personality, confidence and lifestyle. She brings that conviction, a singular creative eye and a genuine love of fashion to shaping a distinctive and compelling style for the house.